Design Engineering

Design Engineering is the art of knowing - after a thorough and circumspect evaluation and analysis of a problem scenario - what the best solution would be.

It is a painstaking and thought intensive approach that challenges status quo, generates new ideas, connects with the hypothesis in a human-centric and empathetic manner to arrive at a comprehensive and to the point definition of both problem and solution scenarios to arrive at the threshold of the next big step - the creation of a prototype or a pilot, that would have to stand the test of viability, and relevance in an immediate rapid-result context.

It is a painstaking and thought intensive approach that challenges status quo, generates new ideas, connects with the hypothesis in a human-centric and empathetic manner to arrive at a comprehensive and to the point definition of both problem and solution scenarios to arrive at the threshold of the next big step - the creation of a prototype or a pilot, that would have to stand the test of viability, and relevance in an immediate rapid-result context.

Deploying it, ‘…teams can do better UX research, prototyping and usability testing to uncover new ways to meet users’ needs; additionally they could get behind hard-to-access insights and apply a collection of hands-on methods to help find innovative answers.’

Our Design Engineering paradigm is all about adapting to the present and enhancing outcome in real time, right from the word go.