Media

AI and ML have been a key tool for media platforms and OTT platforms defining and driving user engagement. These technologies offer media companies the ability to streamline any content-related workflows, automating processes, FR/image recognition, improve decision-making, and most importantly, personalizing the customer experience.

Filtering fake news, chatbots, fact-checking applications and profiling user preferences have become increasingly relevant in recent years and also critical to ensuring the best possible experience for subscribers.

EM has earmarked Media as a key vertical for driving digital transformation, digital marketing, focusing on end the user experience and content delivery paradigm; packaging, personalization, promotion, real-time transmission and more.